The packaging for this is quite NARS-esque. The e.l.f. studio line seems to copy the NARSpackaging, expect instead of the grippy material NARS compacts are made of, these are made of a matte plastic. There's a little window to let you see the product shade, which would be handy if you have multiple. The top flips over 180 degrees, which makes me very happy. There is a small but usable mirror included, and a little double sided applicator that is usable but pretty flimsy and crappy. I quite like the packaging; it's very sleek. The gel contains .0042 oz (1.2 grams) of product while the powder contains .0081 (2.3 grams). I'm a bit afraid I'll go through the gel very quickly; dipping the brush in for the very first swatch already left a pretty sizable dent. However I find that the gel isn't a very soft gel; it's a denser gel and I have to work my brush in a bit to get some product.

Let's talk shades. The gel is a darker shade than the powder, which is the case will all the shades available. The idea is that the brow gel is the one that shapes your brows and the powder just sets the gel and gives it a natural look. I get that reasoning, but the colors don't quite correspond with this one. The gel is a nice cool toned dark brown; the color is pretty much spot on with the powder that I currently use for my brows. The included powder, however, is a smiiiidge too warm. I feel that this powder would be better in a shade made for people with red hair. It doesn't go well with the gel. I have what I like to call soft black hair, which is really just black hair that looks brown in certain lights. Because of this, I don't like to use gray eyebrow products or brown ones, but rather cool-toned browns are my favorite. I think the gel in Medium would be good for people with similar hair colors; as you can see from the picture it's a pretty good color match.

I with that the gel would last a little bit longer. Alone, it lasts perhaps 6-7 hours, but when powdered/penciled and set with gel, it will last all day. It's not a big problem for me personally since I always set my brows with gel before leaving the house, but I'd imagine this to be a nuisance for others.

Overall? I'm pleasantly surprised. I know e.l.f. can be a huge hit or miss brand, and while this product isn't ahmaaaaaazing it's enjoyable to use and is pretty much a hit (: